Hisrich, R., Peters, M. Marketing a new product its planning,
The Benjamin cummings pub.company, 1978, 358 с..
Hisrich, R., Peters, M. .
Marketing a new product its planning.
California: The Benjamin cummings pub.company, 1978, 358 с..
Hisrich, R., Peters, M. (1978)
Marketing a new product its planning,
California: The Benjamin cummings pub.company, 358 с.
Hisrich, R., & Peters, M.
(1978).
Marketing a new product its planning. Development and control. California: The Benjamin cummings pub.company, 358 с..